GOOD DOGS BY DAY/ROCK STARS BY NIGHT
25/07/08 11:00
TORU llc, which produces hip rock ‘n roll clothing for dogs, is embarking on a very special project to raise awareness and funds for The Good Dog Foundation in New York (www.thegooddogfoundation.org). The Good Dog Foundation is a non-profit organization dedicated to all forms of animal assisted therapy.
TORU will be producing and selling a line of "Good Dog Wear" to help raise money for The Good Dog Foundation therapy program. In conjunction with the launch of the clothing, a new "spokesband" had been created. The band, LIXX, is an all dog band made up of therapy dogs from the Good Dog Foundation, and will help promote the fund-raising clothing line as well as the therapy dog program.
"Tony, the "to" in TORU, and I are a volunteer therapy team through the foundation and have been wanting to do a tie in with our rock 'n roll style shirts with the foundation," said Susan Levine, President of TORU. "From first hand experience, I can honestly say that the foundation's tagline - dogs helping humans heal - really lives up to it's name.”
Levine and Tony volunteer with weekly visits to NYU Hassenfeld Children’s Hospital and P.S. 96 elementary school’s reading program.
LIXX has just completed a photo shoot with Rolling Stone photographer Andrew Brusso (www.andrewbrusso.com). The shoot features the story of a day in the life of an all dog band, with the rock star pooches modeling TORU clothing. A microsite www.lixxrocks.com has been created to invite fans to follow the band. In conjunction with this piece TORU is rolling out a "Good Dog" line of hoodies that will help raise funds for the foundation and launch at NY Pet Fashion Week this coming August.
